Wednesday 28 November 2012

Behind the Album: Font research for digipacks

 
After much research into what would be most suitable to include in our digi-packs we have gotten to work looking into the possible fonts we could use. I searched various Hip Hop artists and found that many opted for clean cut fonts that were not very complicated or frilly and focused more on an Arial black style of typography. Aside from Nas, who uses his name as a
 logo and thus does not change the style of the the font used for his name.

One other important element to note would be that the font for the 
album can usually differ to that of the artists font on their name.

Obviously, these are only a select few from the Hip Hop genre and not every album follows this particular pattern. For instance the Akon album Konvicted chooses to go with a slightly wild west themed font. Therefore, instead of going for a run of the mill basic font such as Times New Roman or Arial, I believe we should use a slightly more detailed font with slightly more appealing aesthetics.