The Three typologies are:
- Performance driven: These Videos aim to give a strong feeling of the in-concert experience. by having the camera at the point of view of the audience ( low angle, panning shots) and showing the main artist or band playing their instruments or constricting a song.
- Narrative: These videos are heavily focused on the telling of a story. Another theorist named Schwictenberg, argues that the common narrative for most videos will be to have a male character who drives the action, whilst a woman character will passively react to the events unfolding in-front of her.
- Conceptual: Music videos include images which are not related to the lyrics directly and can have various different messages and meanings.
As a group we have decided that our video will have a strong mix of all three elements, however we felt it best to focus a good amount of our time on the narrative part of the video. This will make up a large proportion of our video.
