JAY-Z and Kanye West: Watch the Throne
Here is an advert from the Kanye West MySpace page. It was presented in the form of a banner at the top of the page.It is a small ad previewing Kanye's collaboration album with his fellow Hip Hop artist named Jay-Z. Banners are a an effective form of advertising as they allow me to fit my product into a much smaller space and still create interest through the traffic generated on the sponsored site.
This banner has the name of the album an artist on one side, the name of the album is using imperative commands telling 'somebody' most likely the audience to watch the throne. This use of imperative language is common in a genre which is as masculine and harsh as Hip Hop.
