Genre: Hip Hop
Our ideal audience member is a teenage girl from the age 14 to 18, who enjoys socializing with friends online and in person and most likely has a relationship with a close friend.
Real Name: Mellisa CardinalStreet name: Mel C
TV channels of interest: Our ideal audience member would be in her teens and still in education, we would expect her to listen to a lot of hip-hop and watch a lot of music videos on MTV or channel aka; both of which are channels that tend to show music videos commonly associated with our genre.
Interests: The activities she partakes in will be quite rebellious and masculine, so she will probably have a rather fast and crazy lifestyle or at least would aspire to. Her dress sense would also reflect their rebellious nature: baggy jeans, baggy hoody and most probably a flat peak would be the items of choice. Flat peak caps are reminiscent of most hip-hop or rap artists, however none more so than Dizzee Rascal .
Method of Purchase:
They would buy albums on iTunes instead of a single song, because she listens to specific artists instead of a lot of random songs by different artists. The reason she chooses iTunes is because it is easy to use and she is more adept to acquiring her media via digital transaction. He may also illegally download music through YouTube converters or pirating sites such as Pirate Bay.