Friday 14 December 2012

Behind the Album: Making of the DigiPack

During the production process of our digipack we needed to fin out relevant information such as dimensions and technical Jargon. In order to find such Data we used the Google search engine and also collected examples from digipacks brought in by our group. 

 CROPPING


Here you can see a picture of us searching for the correct dimensions for our CD inlays front and backs. 
(CLICK ON THE IMAGE TO ENLARGE)


















Next I implemented these measurements into Photoshop, which restricted my cropping tool to those parameters making the designs as accurate as possible. The dimensions were 4.78 X 4.78 cm.
















After cropping our image to how we best felt incorporated the urban lifestyle and introduced our artist, we then got to work on formatting and designing.

   FORMATTING

 

  We felt that by putting the name of the album together with the name of the artist, we created the idea that he shares a strong connection with the music he creates.





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Sifting through the effects we felt the best effect overlay to use was a graphic pen as it gave a gritty urban effect and it worked well with the black and white colour scheme which we had previously agreed would be used throughout our digipack.

We acquired the graphic pen effect through selecting Filter > Sketch > Graphic Pen. After selecting the effect we were also able to tweak the strength of the effect to make words stand out better and also to further enhance the gritty effect.



On top of this effect we tweaked the brightness/ contrast using this path Image > Adjustments > Brightness/ Contrast. 


 



 Moving onto the back of the digipack we see that I have used a different effect called Conte Crayon. I took relatively the same path to get to it as I did with the Graphic pen.  As a group we agreed that it would be best to change the effect used on the back from that of the one used on the front and so decided to go with something a little softer and less edgy. I like this change in effect as I feel it conveys the idea of a possible development throughout the album as a whole.










In terms of inlays we decided to maintain the black and white pattern, however we dropped the graphic pen and other adjustments that were made previous. Two main features that we needed to include in our Digipack were the accreditation's in which we need to say thank you to people who contributed towards the album and also a short message from the artist with his appreciation to the fans and everyone involved in the making of the product.


















We decided that 3 of the inlays should be untouched (aside from the black and white overlay) screenshots from the raw footage we collected, and that the final two should contain accreditation to everyone that was involved in the making of the album.

Our Digi-Pack is now complete and we have begun to create our advertisement. As a group we have decided that it would make sense to include the same image from the digipack front cover, however it will be the uncropped version as this seems to be a convention used to relate both album and advert together.