Behind the Album: Font Research

Using Dafonts and various other free font sites our group aim to find a font which can encapsulate the modern ere of Hip Hop our artist is so badly trying to convey. It is for this reason that we are looking for fonts that have a slim lined appearance with a strong emphasis on clean cut simplicity.

Acens Stood out to us as it covers both criteria and is bold which is effective when trying to get the album to stand out against other Digipack covers in a store.

Bebas is effective due to its bold and industrial like form. It stands out perfectly well, however I believe it to be somewhat uninspired and not entirely original.

We feel that this font is effective simply as it has a futuristic urban style whilst being clear and concise. Plus the contrast of bold on non bold could be quite useful when we come to trying to trying to differentiate the artist from the album.

Behind the Album: Font research for digipacks

 

After much research into what would be most suitable to include in our digi-packs we have gotten to work looking into the possible fonts we could use. I searched various Hip Hop artists and found that many opted for clean cut fonts that were not very complicated or frilly and focused more on an Arial black style of typography. Aside from Nas, who uses his name as a

 logo and thus does not change the style of the the font used for his name.

One other important element to note would be that the font for the 

album can usually differ to that of the artists font on their name.

Obviously, these are only a select few from the Hip Hop genre and not every album follows this particular pattern. For instance the Akon album Konvicted chooses to go with a slightly wild west themed font. Therefore, instead of going for a run of the mill basic font such as Times New Roman or Arial, I believe we should use a slightly more detailed font with slightly more appealing aesthetics.

Behind the Video: Editting our Video

Here you can see us assembling the footage into the necessary places using Final cut.

In order to allow each of our group to bring their own ideas to polishing of the video, we made sure to alternate the responsibilities of each of us as an individual.

One of us would be putting together the footage in sequential order and cutting it to fit. The other two of us were thinking over possible effects to add to the video and also possible designs and shots to use for our Digipack.

Behind the Album: Genre Advertising with banner Ads

JAY-Z and Kanye West: Watch the Throne

Here is an advert from the Kanye West MySpace page. It was presented in the form of a banner at the top of the page.It is a small ad previewing Kanye's collaboration album with his fellow Hip Hop artist named Jay-Z. Banners are a an effective form of advertising as they allow me to fit my product into a much smaller space and still create interest through the traffic generated on the sponsored site.







This banner has the name of the album an artist on one side, the name of the album is using imperative commands telling 'somebody' most likely the audience to watch the throne. This use of imperative language is common in a genre which is as masculine and harsh as Hip Hop.