In my first lesson we were given a brief over view of who Richard dyer is and why he is influential to the media world.
Richard was the creator of 'star theory' the idea that we as consumers buy into product more based on which famous face is seen to be backing it. It also says that stars are sculpted to act and present themselves in a particular way; by doing this the star in question is able to then form a persona which will be successful with his/her demographic.
Click here! To go to my Analysis of Taylor Swift and looking at how she fits into Star theory.
