Behind the Artist: Understanding Audiences: Audience Theory

An audience can come in a few different forms, I will describe and analyses them in this post.

 1. HYPODERMIC SYRINGE THEORY
This theory says that we as an audience take our media product as we are given it, and don't complain or dictate what kind of media we consume.

Here Katy is being portrayed as a fun loving young girls who is trying new things. The shot is tinted orange making her seem warm and beautiful.

In one of her later videos she is representing herself as being a strong independent, and quite masculine figure. This change is something that we may to implicate with the difference being between our artist and the past version of himself. The color scheme is colder and more linear making her environment seem harsh and unforgiving. It is also quite clinical possibly giving the impression that her lie is much clearer now.

2.TWO STEP FLOW

This is the theory that describes how an active member shares a media product with a passive audience member and hopefully creates another active audience member and then the cycle continues. This theory also includes the distribution of a media product in general.

In order for our music video to be successful with our audience we need to find some real opinion leaders for instance similar musicians, radio stations and TV channels.

Here we see T4's website. This is a music and movie programme aimed at a teen age group. All of the content and celebrities on here are current and up to date, we as consumers use this programme as a source for the music and film that we are interested in. What makes this a two step flow is that the presenters who are celebrities in there own right are on the show condoning the product that the singer or actor is trying to plug.




INNOCULATION THEORY
This is the idea that we as an audience can create an intolerance to certain media products.



COMPASSION FATIGUE

This is the theory that says an audience can be exposed only so much to a media product before they become tired of it.

Some Journalists had said this on compassion fatigue:

  "Journalism analysts argue that the media has caused widespread compassion fatigue in society by saturating newspapers and news shows with often decontextualized images and stories of traedy and suffering. This has caused the public to become cynical, or become resistant to helping people who are suffering."

Source: http://en.wikipedia.org/wiki/Compassion_fatigue

This post is unfinished!