Tuesday 30 October 2012

Behind the Video: Micro Element #2 - Fade Transitions

Here we see the cross between a close up shot of our artist a wide angle of
our artist, Ne-Yo.
The second element of many Hip Hop and R'n'B videos is the slow fade transition. We felt it should be included in our piece simply because our song has a real ethereal edge and would compliment the use of this flowing transition nicely. A wide array of videos use it usually to promote softer themes with in a video or to compliment the gentle nature of the song.
Two videos that spring to mind would be:

NE-YO -  So Sick

This song uses it to switch between scenes, it helps to keep the pace of the video th same whilst
increasing the continuity and connectivity between scenes.


R-Kelly - I believe I can Fly

This song incorporates the fade transition alongside a swooping camera motion as if the camera has wings of its own and circling the artist like a bird. If we weren't restricted by equipment such as a fork lift, this is another micro element that i would have loved to use. In order to combat this however we as a group are going to implement the use of a dolly to hopefully get the same effect on the ground.