There are various theorist who believe different things about the music industry and more importantly the videos they create. In the following posts i will list their theories and explain each of them in detail.
In these posts you will find out about:
Todorov - Five stages Theory
Andrew Goodwin - Illustrative, amplification and Disjuncture
Steven Archer - 'Its mix of Narrative and performance' theory
Firth - 3 Broad Typologies theory
John Berger - Method in the Madness Theory
Vladimir Propp - Fairy Tale Theory