Behind the Artist: Top 5 themes of a Music Video

Whether its Eminem or Michael Buble, most music videos follow particular trends and formulae. Here is a run down of the 5 most obvious conventions used to build a music video:

Behind the Artist: Conventions of Kanye West and Hip Hop

This is Heartless by Kanye West.

 

Behind the Artist: Conventions of Kanye West and Hip Hop

In this video I will analyse some of the key themes in order to find out what goes into making a Hip Hop video. In a follow up post I will look at another Hip Hop artist and will be able to compile a list of  typical conventions used in most Hip Hop videos.

Behind the Artist: Audience Demographics

Hip Hop artists vary in image and sound, for instance Jay-Z sounds a lot different to Iyaz. Therefore I will research how the audience demographics change across the variation of the genre. The song I will get the demographics from will be form the video 'Young forever'.

Behind the Artist: Exploring the Genre of Hip Hop

In order to truly understand the genre we are using for our video, I felt it necessary to research further into the history of the genre. I compiled a series of slides explaining various components that have come together to help build the genre or movement into what it is today.  

Behind the Artist: Our Ideal audience member

  Genre: Hip Hop

Our ideal audience member is a teenage girl from the age 14 to 18, who enjoys socializing with friends online and in person and most likely has a relationship with a close friend.

Real Name: Mellisa Cardinal
Street name: Mel C

Behind the Artist: Twitter and other Social Platforms

After I gained an understanding of the kind of gender and age groups accessing this kind of music, I was intrigued to find out who is making that extra effort to keep up to date with the artist and were he is performing. These are the audience we will ideally want to attract as they will most likely be the most loyal.

Behind the Artist: AR: YouTube Analytics

For the introduction to this section please click here >

YouTube Analytics

On YouTube, below the video I am able to view the kind of audience members who have watched this video up until this point.

Behind the Artist: Identifying our audience

Our genre of music is going to be Hip Hop, and our song is called Driftin' away.

In this post I hope to find out who our target audience will be. In order to do this I shall do research into the typical people who may be interested in the genre of hip hop. In order to do this I will be taking a look at Facebook, Twitter and various hip hop artist sites in order to see who likes these pages and who is commenting on the pages as well.

Behind the Artist: The development of accessing media

Doing some research I discovered that the way in which I currently access music has changed or even  evolved from the way that my parents used to access it.

After an extensive interview with my mum I found out many new and interest things about the way that she listened to music and also how the music choices she made shaped her lifestyle.

Behind the Artist: Shortlisting over and the track is picked.

So we have finally had our lesson and after with a discussion with our teacher and my groups we have decided that the second song off the list, 'Driftin Away' will be the best candidate to use as our music track. I have sent an e-mail to the artist and I am now waiting for his reply.

Behind the Video: Picking the Best track

In order to find the best track, each member of our group went out to find various songs as possibilities to use in our video. The main source for our music was soundcloud, however I did look at other broadcasting sites such as Sound Cloud and YouTube.

Behind the Artist: My Life

The video for my life is all about the lavish life style that these successful rappers are currently living. They are talking about all of the perks of being a rich and famous, almost as if they are bragging about it. This is typical of many rap videos as the artists themselves are usually born in relative poor areas with very few opportunities for success, therefore these guys are not only consider themselves to be lucky but also of great inspiration to others currently going through similar problems today.

Behind the Artist: Kings of Leon Analysis

KINGS OF LEON

Kings of Leon are an indie band who were most popular between the period of 2007-2009. I will investigate how there image has changed over the course of one album and how the images in the videos differ.